Value Creation Marketing Strategy – Property Representation for Lease and Sale

Our disciplined approach to owner representation is based on the philosophy that results are the product of good planning and timely implementation. Each assignment involves defining the goals and objectives of the client. Based on this criteria a detailed marketing plan and calendar that is developed with the property owner. This plan provides both the brokers and the ownership a means of measuring progress. Our Value Creation Marketing Strategy is based upon a two part Marketing Plan consisting of Business Development and Transaction Management Process.

The Business Development Process is specifically designed to:

Expose the project to both the brokerage community and potential prospects in the market.
Identify and present the project to potential prospects through a proactive marketing approach utilizing our data drive platform.
.Expose the project to both the brokerage community and potential prospects in the market.


REAL ESTATE ADVISORS provides the experience, creativity, resources, and tenacity to plan, modify, coordinate, and implement an effective leasing and tenant retention program that will maximize the value of each asset. This program is based on our ability to gather critical market data and properly interpret information in the context of the surrounding market in order to establish the most realistic marketing parameters.

Based upon our experience as an accomplished brokerage firm, we have a unique understanding of how to properly position and present an asset on behalf of our clients. Our proprietary database of qualified local, regional and national prospects, tenants, institutional and private buyers, sellers, and investors enables us to successfully connect customer requirements with property of all types.

The Transaction Management Process is based upon our belief that the most critical and important component of any marketing campaign is communication, accountability and responsiveness. In addition to regular communication, we keep our clients informed on current market conditions through our monthly activity reports and quarterly market overviews. To insure the transaction is completed in a timely manner, we qualify the prospect, produce timely proposals, provide detailed financial analysis and take an active role in the negotiations.