Carlisle Crossing | Albuquerque | NM | 87110
For over six decades, American Home Furniture’s flagship store was a community mainstay. With
time, it faced challenges from its aging infrastructure and a declining neighborhood. The thought
of relocating was daunting, considering the generations of loyal customers. Adding to the dilemma,
the low rental rate of the old location made financial decisions tough. Yet, amidst these challenges,
there was a pressing need: the company aimed for a brand rejuvenation, but the old facility starkly
contradicted this fresh, modern vision.
Recognizing their challenges, American Home Furniture embarked on a strategic relocation. They
found a prime spot on the same street, less than half a mile away, ensuring continuity for their clientele.
This location, adjacent to a new Whole Foods and right on the freeway, promised high visibility and
renewed neighborhood vibrancy. New construction provided the opportunity to build a space with a
modern, light-filled design that would perfectly capture their goal of a refreshed brand image.
• Sought-After Location: The new location was not only modern but was in an emerging and vibrant development, increasing customer attraction.
• Revitalized Brand Image: The new construction and design facilitated a successful rebranding. The store transitioned from an old, worn-out image to a beacon
of modern, clean, and stylish home furnishings.
• Economic Savings: While the base rent was higher the overall occupancy cost was reduced by a whopping 36%. The move to a more efficient building also
came with the added advantage of long-term warranties, ensuring worries about HVAC and roof repairs were things of the past.
“American Home Furniture highly recommends REA as a commercial real estate broker. Their insightful analysis of our needs and the market opportunities was unparalleled, and their representation was instrumental in securing our ideal location.”
– Elaine Roy, Vice President, American Home Furniture
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